Press review

Who talks about us on the web

Would you like to get to know us better and find out what they say about us? We have selected the main articles that have appeared in the online press.

Cepar Digital Agency wins Horizon Automotive’s communication, media plan and performance tender

Horizon Automotive closes the tender and confirms Cepar Digital Agency for the 2022 corporate communication and performance marketing project. Cepar Digital Agency, an agency focused on digital and performance marketing and part of UNA – Aziende della Comunicazione Unite, is confirmed as a partner of Horizon Automotive, the first mobility hub in Italy dedicated to long-term rental for companies, professionals and private individuals.  

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The digitisation of SMEs in Lombardy passes through UNA and Google

On 27 May, the first UNA+ virtual event took place to guide Italian and Lombardy companies towards a path of digital transformation. The room dedicated to Lombardy, moderated by Territorial Manager Andrea Poretti, hosted professionals from certified agencies who discussed the value of digital as an essential lever for business growth.  

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Andrea Poretti is the new UNA territorial representative for Lombardy

Andrea Poretti, founder of the Cepar agency in Legnano, leads Aziende della Comunicazione Unite (United Communication Companies) in the Lombardy area. The first activity as a new representative is the support to the UNA+ format, an innovative digital transformation project organised in partnership with Google and supported by Confindustria Intellect.  

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Cepar becomes HubSpot Gold Solutions Partner and aims to grow in Inbound Marketing

We have become one of HubSpot’s Gold Solutions Partners, a certificate guaranteeing our preparation, professionalism and experience in the field of Inbound Marketing. What is a HubSpot Solutions Partner?

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From Cepar Digital Agency, the 5 key elements to help companies recover economically

Corporate digitisation is now one of the great challenges that companies must be ready to face. So what are the decisive steps to restart?

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Horizon Automotive works together with Cepar Digital Agency for a “Phygital” experience

Horizon, the start-up that is innovating long-term rental, has signed a partnership with Cepar Digital Agency for a digital marketing project geared towards spreading the Smart Mobility Experience offer.

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From inbound to technology: new digital marketing strategies for businesses

What role does digital marketing play in the SME innovation process accelerated by the pandemic? We spoke about it with Tiscali News.

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How to restart businesses in 2021? With a digital oriented approach

For many companies, 2020 was a year of dramatic turnover declines, but there are also companies that managed to improve their performance. The secret? A winning approach geared towards digital transformation.
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Wonderware Italia chooses Cepar Digital Agency to support companies in a Digital Transformation project

With the aim of bringing the company’s renewed image online and developing a digital project to support the brand, Wonderware chose Cepar to develop a multi-channel inbound marketing strategy and to support companies in their innovation path through a Digital Transformation project.

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Ecobonus Auto 2020 sparks Italian interest in electric mobility: 5000% more searches for information on Google

According to a survey conducted by Cepar Digital Agency, an inbound and performance marketing agency headed by Andrea Poretti, based on searches made by Italians on Google in July and August, the special attention devoted to the 2020 car ecobonus has translated into a precise search trend on Google. ‘Ecobonus auto agosto 2020’ and ‘incentivi auto 2020’ are among the keywords which Italians have shown most interest in.
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Oro in Euro chooses Cepar Digital Agency for omnichannel marketing

Crossing the traditional dividing line between online marketing and physical retail activities to achieve full integration between sales channels. With this objective in mind, Oro in Euro – a company specialising in the collection, valuation and sale of gold and precious metals – has decided to choose Cepar, a digital agency focused on performance and inbound marketing, to launch an innovative project that integrates customer actions, carried out online and at points of sale, with its own marketing and sales activities.
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Start-ups and digital businesses: how we help companies get back on track

The new Dpcm, in force since 4 May, marks a step forward towards the gradual reopening of numerous economic activities. In the last two months, however, the habits of Italians have changed a lot, and they have had to break down the barrier of distrust towards digital tools. As far as the business sector is concerned, this change has, for many, meant reviewing their business model, finding new channels of communication with customers and changing their strategies. Start-ups and digital companies are offering proposals to companies that had relied entirely on offline activities and that, during the pandemic, realised the importance of revising their business models in order to get back on track.
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Smart Working: from top to bottom, here are some habits to make working from home less monotonous

Government regulations to reduce the impact of the Coronavirus have required companies across Italy to adopt smart working measures to protect their employees. For many, it was a race to the finish, but for others, it was a natural evolution of a corporate welfare tool that has always been offered to their employees. They call them liquid, dynamic companies: digital companies that, since the beginning of their activity, have structured themselves in a flexible and agile way to secure the brightest minds from all over Italy, or even from all over the world, without geographical barriers.
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5 SEO myths to dispel

Italian SMEs that want to make a name for themselves online must understand the importance of taking care of their content, abandoning an outdated logic that sees SEO activities strictly linked to keywords, in favour of projects aimed above all at sharing value and anticipating customer needs. In this context, Cepar, a digital agency focused on performance and inbound marketing, led by entrepreneur Andrea Poretti, has identified 5 SEO myths to dispel.

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Inbound Marketing: the 8 golden rules for the digital development of SMEs

Inbound Marketing represents one of the best ways to interpret digital transformation because, unlike traditional interruptive marketing models, whose aim is to reach the attention of as many people as possible, Inbound Marketing focuses on attracting only people who are really interested.
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+40% turnover, 3 new open positions, consolidation of smart working and a new operating space: Cepar Digital Agency continues to grow

Cepar, a digital agency focused on performance and Inbound Marketing, continues to grow andrecorded a 40% increase in turnover in 2019 compared to 2018, after already doubling in the same year compared to 2017.
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