Facebook and Instagram ADV Course

How to manage advertising campaigns on Facebook and Instagram to achieve your business?

In this course, we will cover all the steps involved in setting up a complete advertising campaign: from the construction of the target audience to the creation of the advertisements and their analysis and optimisation.

Who is it aimed at?

  • The course is aimed at companies and professionals who wish to acquire or improve their skills in the operational management of Facebook and Instagram campaigns.
  • The course is Intermediate level. You need to have a basic knowledge of posting and page management, but it is not essential to have specific skills in managing a Facebook advertising account.
  • The course will be extremely practical, which is why we strongly recommend that you bring your own PC and have administrative/editor access to your company Facebook page in order to familiarise yourself with the platform and its functions in a simple and direct manner.


The course lasts for 4 hours.

The programme

• Focus on Facebook and Instagram ADV

  • Overview of the Business Manager and main functions of the advertising account
  • Tracking pixel configuration
  • Setting up a campaign
  •  Target creation (including Remarketing, Lookalike and Customer Match)
  • Setting up advertisements (types, formats and A/B tests)

• Analysis and Monitoring

  • Advanced ad tracking
  • Performance analysis, campaign optimisation and best practice

Customer case study

  • The whole course will be based on the client’s practical case

The course is not suitable for e-Commerce.


Contact the coach
Facebook and Instagram ADV Course