Facebook Marketing Basic Course

Why integrate Facebook into your marketing strategies?

In this course, we will look at the key role Facebook plays in an effective marketing strategy and explore techniques for managing a company page and drawing up an appropriate editorial plan.

Who is it aimed at?

  • The course is aimed at companies and professionals who wish to acquire or improve their skills in the strategic and operational use of Facebook.
  • The course is Basic Level, so it is not necessary to have specific skills on Facebook page management.
  • The course will be extremely practical, which is why we strongly recommend that you bring your own PC and have administrative/editor access to your company Facebook page in order to familiarise yourself withthe platform and its functions in a simple and direct manner.


The course lasts for 4 hours.

The programme

The importance of Facebook in corporate strategy

  • A quick overview of Facebook with up-to-date data on the use of the platform at national and international level and insights into the importance of Facebook within your company’s digital strategy

Page Setup and Editorial Plan

  • Setting up and managing the page correctly (what to do/what not to do)
  • Definition of objectives and targets
  • Construction of the editorial plan (what to publish? When? How? Practical examples of posts)
  • Comment moderation: guidelines and best practices
  • Page functionality (Showcase, Events, Groups)

Analysis and Monitoring

  • How to monitor the page (what data to analyse and why)

Customer case study

  • The whole course will be based on the client’s practical case


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Facebook Marketing Basic Course