LinkedIn Ads Course

How to manage advertising campaigns on LinkedIn to achieve your business?

In this course, we will cover all the steps involved in setting up a complete advertising campaign: from the construction of the target audience to the creation of the advertisements and their analysis and optimisation.

Who is it aimed at?

  • The course is aimed at companies and professionals who wish to acquire or improve their skills in the operational management of Linkedin campaigns.
  • The course is Intermediate level. You need to have a basic knowledge of posting and page management, but it is not essential to have specific skills in managing a Linkedin advertising account.
  • The course will be extremely practical, which is why we strongly recommend that you bring your own PC and have administrative/editor access to your company Linkedin page in order to familiarise yourself with the platform and its functions in a simple and direct manner.


The course lasts for 4 hours.

The programme

Focus on LinkedIn ADV

  • Platform overview and main functions of the advertising account
  • Tracking pixel configuration
  • Setting up a campaign
  • Target creation (including Remarketing, Lookalike and Customer Match)
  • Lead Ads Formats
  • Setting up advertisements (types, formats and A/B tests)
  • Strategic definition for using LinkedIn Ads on the marketing funnel

Analysis and Monitoring

  • Advanced ad tracking
    Performance analysis, campaign optimisation and best practice

Customer case study

  • The whole course will be based on the client’s practical case
Contact the coach
LinkedIn Ads Course